VaynerSports
Brand Consulting, 2023-2024
- Executed brand partnerships via strategic planning, talent identification and negotiation, content execution, performance recaps, and client management.
- Brand clients include Epic Games, Dr Pepper, Keurig, Bose, Mizzen+Main, PredictionStrike, Ritz, Bai, Buffalo Wild Wings
United Entertainment Group
Sports Rights and Partnerships, 2022-2023
- Managed relationships and executed deals between industry-leading companies and sports properties.
- Researched and ideated campaign proposals for prospective and active clients.
- Brand clients include Pernod Ricard, PepsiCo, Ball Corporation, and Unilever.
Pittsburgh Penguins
Digital Intern, Spring 2022
- Assisted with social media, website management, mobile app, and digital marketing projects.
- Researched trends in social media and digital marketing to improve the team’s digital channels.
- Designed graphics for games, player accomplishments, and stats to be posted on social media.
Western & Southern Open
Marketing and Design Intern, Summer 2022
- Designed and distributed all marketing emails to over 80,000 fans. View Email Sample
- Created content for and managed the tournament's website, mobile app, and social media. The mobile app tallied 2.4 million views during the tournament.
- Worked with sponsors to activate contracts in various forms of digital marketing.
- Marketing efforts contributed to the tournament selling 167,000 tickets in 2021.
University of Virginia Athletics
Strategic Marketing and Football Recruiting, 2019-2022
- Activated in-game promotions and recognitions during UVA athletic events.
- Organized and executed entertainment during halftime and timeouts.
- Evaluated prospective football players from seven states in the Northeast United States.
- Prepared for and hosted recruits on gamedays.
Wahoops
Head Graphic Designer, 2020-2021
- Managed graphic design and strategized content for UVA's largest fan account.
- Directed six other graphic design interns in the creative process and content production.
- Assisted engagement with Wahoops' 30,000 Instagram followers.
- Wahoops Instagram