My Story

I spent my early career negotiating and executing brand partnerships for Dr Pepper, Keurig, New Era and more. Upwards of $5M in deals, including work with top athletes (Bo Nix, Cooper Flagg, Shedeur Sanders) and teams (Denver Nuggets, Arsenal, UConn Huskies).

Then I left. A few months later I stumbled upon a farmers market brand with a delicious product, a shell of a website, and a time-strapped operator. Now I'm using my experience to grow local, founder-led brands that have the products and people to make it to the next level.